PersonaPersona · CMO / Marketing

Stop creating blind.

You produce content without knowing which one closed a deal. We tie the narrative to value, industrialise what works, and every content decision becomes a sourced decision.

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The pain

What we hear from CMOs.

Off-ground content

You produce for a theoretical buyer journey. Reps use a handful of assets, you don't know which.

Fuzzy attribution

A deal closes. You don't know which content mattered, nor whether anything was read before signature.

Demand gen in silo

Marketing pushes, reps pull something else. Nobody reconciles.

An installed artefact

Content tied to the deal.

Every asset linked to a deal, dormant content detected, the backlog driven by the field. You stop creating blind.

app.overclarity.io · Content → Deal attributionQ2 2026

Published assets · by impact

Security brief · EU⌁ 214

Case study · Northwind⌁ 168

Pricing grid · EMEA⌁ 142

Battlecard · Competitor X⌁ 96

Whitepaper · Data Mesh 2024⌁ 6

→ Archive (no deal touch)

attribution

Deals · content-touched

Northwind · $260kWon

4 content touches

Akira Labs · $140kIn-flight

3 content touches

Helix Group · $205kWon

5 content touches

Scale-up A · $105kIn-flight

2 content touches

Deals touched by a microsite

18this quarter

Active assets

42in catalog

Archived assets

7no usage

What we install

What we install for you.

Narrative tied to value

Value column, per-persona messaging: marketing produces from what wins deals.

What works, industrialised

Templates that regenerate reference sheets and one-pagers at scale, instead of a blank page every time.

Sourced decisions

Gaps and real usage drive the creation backlog. Every asset serves a deal or doesn't exist.

The proof angle

Every asset serves a deal.

What we install: a narrative tied to value, templates that industrialise, a backlog driven by the field. The proof is the artefacts produced and used, not a volume of content created.

Continuous content-to-deal attribution? That is the platform.

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Where to start

The offer that fits your situation.

The Sales ArsenalSee the offer

Tie the narrative to value and industrialise what works, in editable source.

Other roles

One underlying problem, told role by role.

CRO / VP Sales

You pilot a machine, not a collection of individuals. We make the value narrative, deal weapons and qualification method common to the whole team, and install the cadence that keeps the forecast readable. The three-month junior accesses the three-year senior's system.

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VP Sales

Your top performers have reflexes: the right battlecard at the right moment, the right reframe against the right competitor. We capture those reflexes, formalise them into common weapons, and install the governance that keeps them current. The rest of the team stops improvising.

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Head of Enablement

You create, you train, you equip, without knowing what really serves. We structure the system, plug the feedback-to-content loop, measure adoption, and you pilot enablement like a product. The platform is what makes that measurement permanent.

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RevOps

We install the qualification method (MEDDIC or MEDDPICC), align sales stages to the field, define the forecast deal by deal, and anchor it all in business reviews.

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Let's start by finding where your machine is broken.

A short diagnostic, oriented toward decisions. By the end, you will know exactly where you lose deals on price, and where to start.

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