Persona · CMO

Stop creating blind.

You produce whitepapers, case studies, decks. You don't know which one closed a deal last week. We plug in internal analytics (sales usage) and external (tracked microsites) so every marketing decision is a sourced decision.

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Pains

What we hear from CMOs.

01

Off-ground content

You produce for a theoretical buyer journey. Sales use 3 assets out of 50. You don't know which.

02

Fuzzy attribution

A deal closes. You don't know which content mattered, nor if a microsite was consulted pre-signature.

03

Demand gen in silo

Marketing pushes. Sales pull something else. Nobody reconciles.

Content → deal attribution

Finally, you know which asset closed which deal.

Every shared microsite is tracked. Every asset is linked to a Salesforce or HubSpot deal. Dormant content is flagged. You stop creating blind.

app.overclarity.io · Content → Deal attributionQ2 2026
Published assets · by impact
Security brief · EU⌁ 214
Case study · Northwind⌁ 168
Pricing grid · EMEA⌁ 142
Battlecard · Competitor X⌁ 96
Whitepaper · Data Mesh 2024⌁ 6
→ Archive (no deal touch)
attribution
Deals · content-touched
Northwind · $260kWon
4 content touches
Akira Labs · $140kIn-flight
3 content touches
Helix Group · $205kWon
5 content touches
Scale-up A · $105kIn-flight
2 content touches
Deals influenced by microsite
×3.4vs PDF
Volume created
−48%YoY
Measurable impact
+156%vs n-1
Approach

Our approach.

01

Unified analytics

We measure internal usage (which AE opens which asset) and external (which prospect reads which microsite). Same dashboard.

02

Content-to-deal attribution

Every shared microsite is tracked, linked to the Salesforce/HubSpot deal. You finally see what converts.

03

Signal-driven backlog

Dormant content is flagged. Gaps (unanswered questions in Clarity AI) feed your backlog.

Deliverables

Structure sprint deliverables.

All deliverables ship in 3 to 5 weeks, fixed-price, documented, handed over to your teams.

  • Audit of existing marketing library
  • Marketing/sales content reconciliation plan
  • Unified internal + external dashboard
  • Webhooks to Salesforce/HubSpot for attribution
  • Signal-driven creation playbook (gap → content brief)
  • Documented handover + 30-day review
Outcomes

What you get.

Average figures observed at CMO clients after 3 months.

×3.4
deals influenced by tracked microsite
−48%
content volume created, +156% impact
100%
assets tied to a deal or archived

A free audit to find out exactly where the machine is broken.

4 to 6 stakeholder interviews, review of existing tools and processes, leadership readout. Oriented toward decisions, not documentation.

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