What if we already know where it hurts?

You often know the symptom ("we drift on price"), rarely the structural cause or the order of work. The diagnostic separates the two and prioritises. It is built for still-fuzzy situations.

What is the probe deliverable?

A real artefact produced during the audit (e.g. a first battlecard). You see execution quality from week one, not just a verdict.

OfferOffer · The entry point

In two weeks, you will know exactly where your team loses deals on price, and where to start.

"Tell me where my sales organisation loses value, and where to start."

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The problem

You feel the sales machine is leaking value, but you don't know exactly where, nor in what order to attack. Treating the wrong problem costs more than diagnosing it first.

For whom

The leadership that funds it: CRO, CEO, marketing or enablement. The diagnostic sweeps every function.

What you get

What you get.

A structured audit report by theme: value articulation, qualification & method, CRM & pipeline, collateral, competition, RFPs, ramp-up, customer experience.

A roadmap prioritised in 3 waves: each initiative with the problem it solves, its impact and its priority.

1 to 2 strategic projects scoped: problem, solution, benefits, decision to validate.

A probe deliverable: a real artefact produced during the audit, that proves value from week one.

The process

One to two weeks, two movements.

Pure observation

Interviews by role, review of materials and the CRM, competitive analysis. No premature recommendation. In parallel, a probe deliverable: a real artefact produced during the audit.

Immersion & readout

Immersion on a real prospect meeting, then the readout: a themed audit report and a 3-wave prioritised roadmap.

The format

One to two weeks. Week 1: pure observation, interviews by role, review of collateral and CRM, competitive analysis, no premature recommendation. Week 2: immersion on a prospect meeting, readout of report and roadmap.

The result

You know precisely where the machine loses value, and you have a prioritised trajectory. Not an 80-page report: a clear reading and a plan.

The nature

A short, paid, low-friction package. It is the entry point.

Next step

Any offer on the ladder: the diagnostic reveals and prioritises the gaps.

FAQ

Before launching the diagnostic.

Because treating the wrong problem costs far more than diagnosing it. The diagnostic is short, low-cost, and you leave with an actionable roadmap even if we go no further together.

Let's start by finding where your machine is broken.

A short diagnostic, oriented toward decisions. By the end, you will know exactly where you lose deals on price, and where to start.

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